Today, Guess' designer lines for women, men, children and babies, as well as its accessory line including: designer handbags, eyewear, footwear, jewelry and watches, continue to be directed by the Marciano brothers. Paul Marciano is credited with the vision behind the Guess image and has been responsible for creating some of the sexiest and most ingenious advertising images in history - using then-unknowns such as Claudia Schiffer, Drew Barrymore, Paris Hilton, Naomi Campbell, Carr Otis, Laetitia Casta and Eva Herzigova and plummeting their careers to supermodel status.

The label is highly known for their sultry denim jeans and barely-there tops but their fabulous handbag designs and luxurious sunglasses are becoming more and more popular every season. Unique detailing, risqué designs and creative styles have kept the Guess label at the front of the fashion industry for more than two and a half decades.